Empowered
Empowered follows in the foot path of the Groundswell book
If the Groundswell book was about setting your social media strategy, the Empowered book diggs deeper into creating a business that is responsive to your customers, they call it HERO-powered business.
A HERO is a Highly Empowered and Resourceful Operative, the challenge is to encourage technology innovation without generating chaos.
You can download 1 free chapter of the Empowered book here or pre-order the Empowered
The tripadvisor iPhone app is a must have when new in town looking for a good place to eat. It’s not in the app, the technology, but all the authentic reviews of restaurants it covers.
I’m being swamped by signs, commercials screaming for my attention to chose their place. But I will do my home work and read the reviews as i’m standing outside the restaurant in question.
I know this is not yet how the mainstream tourist pick his restaurant, but I will be soon. And if you’re a restaurant owner, you want to make sure to have a good rating on tripadvisor if you want to have the patrons dining at you.
Here’s a list of 10 must have tools for managing all areas of your social media program, from posting content, analytics and monitoring.
This years viral hit on the social media geek music scene. “Let’s here it for new dorks” and the Pantless knights rocks slightly better than Jay-Z and Alicia Keys themselves. #MusicMonday, keep on sharing!
Facebook explains Credits as “The safe and easy way to buy things on Facebook”. Currently it can only be used in some +150 applications, these mostly being games such as the Zynga hits; Mafia wars, farmville etc.
Its obviously easy to predict the very near future of Facebook being a giant market place for anything. Big brands such as Dell and Startbucks already having millions of fans on their pages, with Facebook Credits they are soon able to sell their products directly on Facebook.
This means two things:
Brands with a lot of fans on their pages have probably asked them self how they can convert fans into buying customer. Simply put: how to do lead generation in social media. Facebook Credits will solve this problem, to a cost believed to be 30%.
A small web development company in London called Webdigi has created this great free open source FBGAT tool. Setting up Google analytics tracking on your Facebook pages is as simple as 1-2-3.
There you go, in a short while you should see data coming in form your new Facebook website profiles. Here’s a longer and more detail guide on SocialMediaExaminer – How to add Google Analytics to your fan page.
Virtually anything you do within social media can be measured, the problem is rarely finding something to measure but finding what makes sense for your business to measure. If you Google “Social media metrics” you’ll find an endless list of blog posts and articles listing top-10 lists etc of metrics to be measured. Whilst some of it might be good, there’s no such thing as a one-size-fits all model.
The question of ROI (Return On Investment) on social media can be discussed endlessly, and I don’t have anything further to add to that discussion. What is important however is to measure your activities, identify which metrics makes sense, in-order to benchmark yourself and see how your actually doing. If you want to put a monetary value to your metrics and evaluate your ROI, that might not be a bad idea either.
Earlier we’ve talked about social media strategy and the 5 objectives of social media by Forrester research. Given that you follow this strategic approach to social media, you can better identify your metrics and show how they support each of your set objectives.
In the example table below I’ve listed objectives, channel, metrics and KPIs in columns showing what is being done and how it’s measured for each objective. The metrics are sorted by Qualitative (A) and Quantitative (B). Qualitative metrics focuses on engagement and interaction and quantitative metrics on lead generation and sales.
If your objective with a Facebook page is to listen and talk with your “likes” (can we still call them fans?), Facebook’s defaults metrics are: Total likes, monthly active users and page activity. Depending on your objectives with the page you may want/need to measure other metrics. Here’s a guide on how to install Google Analytics to a facebook fan page.
Are you measuring your social media activities in a satisfactory way, or using any dedicated tools? Please share!
This is the display of Bianco footwear at Ströget in Copenhagen. The text reads “Please stop global warming” and a few boots sealed in plastic bags are hung from the ceiling.
I found myself looking for some more information such as “Buy this and we donate XY% to research” but found nothing. Well, it’s a great message but what is Bianco themself doing to stop global warming?
Prior to posting this I Googled “Bianco footwear global warming” and found this video and campaign site. On the campaign site you’re asked to upload a photo of yourself wearing rubber boots. The message is; Don’t let global warming destroy footwear fashion.
To me, it looked like a campaign for corporate social responsibility, but I soon figured out that Bianco footwear probably cares very little about global warming and more about increased sales. Sadly enough I think that’s the truth behind most CSR activities.
The long anticipated feature ‘places’ is now live in some countries for Facebook’s mobile apps. How will foursquare, gowalla and other dedicated check-in apps respond to this? Will you check-in with places or stick to your current check-in app?
If you’re like me, a bit tired reading about “old rules of marketing” and how the “advertising age is dead”, here’s how it works. And it’s dead simple.
Every marketing manager wants to get attention for his products or services. There are four ways to get this attention.
If this is working for you, great. If you get your return on investment, keep on going. The important thing here is that neither of this works if you want to be successful in doing social media marketing.
The fourth way of getting attention is:
In order to really earn the attention you need to have a relationship with your audience. How do you build that relationship? By having a social media strategy that is based on the 5 objectives of social media.
